I design products that help people reach value quickly, make confident decisions, and build lasting usage habits, especially in complex, high-stakes systems. My work combines UX research, behavioral design, and product strategy to turn complexity into clear, supportive experiences that users trust.

Over the past 10+ years, I’ve worked across healthcare and enterprise SaaS, leading the full design process from discovery to shipped UI while partnering closely with product, engineering, and research. I focus on understanding real user behavior in real contexts, then translating those insights into scalable product decisions that improve activation, reduce friction, and support long-term engagement.

What I bring to your team:

  •  Deep expertise in behavioral design, motivation, and decision-making
  •  End-to-end product design, from research and problem framing to delivery
  •  Strong in journey mapping, onboarding, and workflow optimization
  •  Data-informed decision-making using qualitative and quantitative insights

Senior Innovation Designer at GE Healthcare | Remote
Senior UX Designer at LoginVSI | Amsterdam
UX Lead & Product Strategist at Online2Study | Remote
Usability Engineer at Erasmus MC | Rotterdam