Hi, I'm Khoa Nguyen, a Senior Product Designer/Customer Journey Expert


 

I help teams build thoughtful, data-informed products that are grounded in real user needs and aligned with business strategy.

With over 10 years of experience in healthcare and enterprise IT, I work across the full design process. This includes discovery research, usability testing, UI design, system integration, and aligning design decisions with broader product goals. I specialize in journey mapping to identify friction points and behavioral patterns, and apply principles of behavioral and persuasive design to influence better outcomes for users and the business.

My background spans both hardware and software, and I have a strong track record of designing for complex, high-stakes environments. I combine UX craft with product thinking, analytics, and service design to deliver solutions that are not only usable, but scalable, safe, and impactful.


What I bring to your team:

• End-to-end design expertise, from research to delivery
• Advanced skills in journey mapping, behavioral design, and persuasive UX
• Data-informed decisions using both qualitative and quantitative insight
• Strategic collaboration with product managers, engineers, and stakeholders
• Experience designing for complex systems and regulated industries
• A strong focus on meaningful, human-centered product outcomes



Expericence:
Sr. Innovation Designer @GE Healthcare
Sr. UX Designer @LoginVSI
UX Lead & Product Strategist @Online2Study
Usability Engineer @Erasmus MC Rotterdam


 
Contact me

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Login PI User Experience Dashboard Concept 1

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